Massive open online course adoption model among instructors in Malaysian public higher education institution
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Date
2020
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Teknologi Malaysia
Abstract
Online education has advanced considerably over the last two decades and has recently seen the advent of MOOCs. MOOC stands for massive, open, online course and is available to an unlimited number of participants online. Although the future of MOOC is promising, the successful implementation of MOOC in higher education requires the participation of academic staff as instructors teaching in MOOC. There exists a paucity of empirical study on instructor-focused studies and based on available findings, there is a low level of instructors’ adoption of MOOC. The limitation of previous studies reveals that a major gap to consider is the social cost and benefit factors that are important for instructors. To address this gap, this study identified social factors that influence instructors’ intention to teach in MOOC and proposed the instructor’s MOOC adoption model. The model is based on Unified Theory of Acceptance and Use of Technology (UTAUT). The UTAUT constructs were modified and extended with Social Exchange Theory (SET) to incorporate social factors for instructors in MOOC. To validate the model, a survey among Malaysian public universities was conducted using a quantitative approach. The survey data of 173 respondents was then analysed using a partial least square structural equation modelling technique. The results showed that six factors, enjoyment in helping others, professional development, reputation enhancement, perceived time pressure, institutional support and platform functionality, have significant influence on instructors’ intention to teach in MOOC. Based on the result, the validation of the adoption model can be a major theoretical contribution. Also, the practical contribution can be seen from the proposed recommendations for Malaysian public universities that can help MOOC managers to increase instructors’ adoption of MOOC.
Description
Thesis (PhD. (Information Systems))
Keywords
MOOCs (Web-based instruction), Educational innovations—Evaluation, Educational technology—Social aspects