Arts and Social Sciences

Permanent URI for this collection

http://openscience.utm.my/handle/123456789/35

Browse

Recent Submissions

Now showing 1 - 5 of 53
  • Thumbnail Image
    Item
    Community perception towards voluntourism as an alternative paradigm for rural revitalization in Nigeria
    (Universiti Teknologi Malaysia, 2015) Ayobami, Ojo Kayode
    The emergence of voluntourism as a minuscule segment of global tourism in recent years has been commended as contributing to multiple objectives at alleviating poverty and livelihood vulnerabilities through rejuvenation of local cottage activities and by offering new employment. Government efforts to assuage rural vulnerabilities in Nigeria fall short of creating appropriate strategies commensurable with the need for rural revitalization. One possible way to address this is to encourage voluntourism where its participants are motivated by idealism and strong desire to assist in improving the welfare of impoverished communities. To assess voluntourism efficacy in checkmating rural vulnerabilities, Argungu community in the Northern Region of Nigeria was selected. The attitudinal behaviour of the resident and economic assets plays a pivotal role in study assessment. Research confirmatory models were developed to measure community perception towards voluntourism. Structured and unstructured survey questionnaires were administered coupled with the study site personal observations. Three main themes of tourism resources; voluntourism antecedents and livelihood linkages were incorporated. Hypotheses and research questions were validated via Structural Equation Modelling, thematic analysis and triangulations accordingly. Findings revealed that voluntourism can trigger economic improvement and stimulate rural community in a long term livelihood security and at the same time conserving natural resources. The comparative fit index calculated (CFI) was 0.902 exceeding the recommended minimum value of 0.9, illustrating that the degree of community perception to be positively correlated with the voluntourists potentials to checkmate rural vulnerabilities. Notably, the positive resident behaviour influences influx of voluntourist to Argungu. This indicated that voluntourism paradigm in rural community improves rural economic development and sustenance. The result indicates that the measurement model exhibited a good degree of acceptability and supports the structural model’s validity. The final outcome is a model that synthesizes the validity of voluntourism efficacy as a veritable paradigm for enhancing rural revitalization in Nigeria
  • Thumbnail Image
    Item
    Tourists’ perceived value trust and experience towards delight at religious and historical sites in Pakistan
    (Universiti Teknologi Malaysia, 2020) Ullah, Mohib
    Literature from previous studies stated that researchers and tourist organisations have focused too much on tourist satisfaction and consider it as the only strategic tool for organisations to achieve competitive advantage. However, the majority of the researchers argued that satisfied tourists may not be loyal, thus creating doubts about tourist satisfaction and its impact on attracting more tourists. As such, recent researches that focus on tourists' delight have indicated its relevance as a tool for tourism-related entities to gain a competitive advantage by attracting a larger number of tourists. Prior findings suggested little or no significant relationship between the precedents of delight in tourism-related studies. Thus, these issues compel to advance this research and discourse the research gap. Hence, this study evaluates the effect of tourists' perceived value; tourists' perceived trust, and tourists' experience on religious tourist's delight at religious and historical sites in Pakistan. Subsequently, a conceptual framework was proposed by combining previous empirical studies and models, particularly the Stimulus Organism Response Model (SOR) and Expectancy Disconfirmation Theory Model (EDT). The methodology of the study is quantitative in nature and data were collected from 375 religious' tourists from abroad at three religious and historical sites in Pakistan. Smart PLS v.3 software was used to perform Structural Equation Modelling (SEM). Seven hypotheses were developed to be tested, and all were supported. The results of the study disclosed that tourist's trust, value, and experience have a direct and positive effect on tourist's delight. Moreover, the tourist's trust and value also have a positive and direct impact on the tourist's experience. The results also indicate that the tourist's experience has a direct positive effect on tourist's delight. Furthermore, the tourist's experience plays a mediating role between tourist trust, tourist value, and tourist's delight. The results indicated that tourist's experience mediates the relationship between tourist value, tourist trust with tourist's delight. Theoretically, this study contributes by combining aspects from the SOR model, and the EDT model to examine the effect of tourist value, tourist trust on tourist's delight through tourist's experience. Practically, this study implies that the Pakistan tourism department, management of tourist sites, and tour operators need to offer better services to attract a larger number of religious tourists. Delighted tourists will revisit the religious and historical sites of Pakistan due to their religious obligations towards these religious and historical sites. This study can be generalised to benefits other religious and historical sites.
  • Thumbnail Image
    Item
    Attitude towards entrepreneurship on the relationship between psychological and educational factors with entrepreneurial intention among university students
    (Universiti Teknologi Malaysia, 2020) Bazkiaei, Hanieh Alipour
    Entrepreneurship is a vital source to improve economic growth, and to create wealth and job opportunities. It is an important element in developing graduates that are more competitive and innovative for the economy, especially in the context of the Malaysian government’s target towards a high-income nation by year 2020/2025. This study aims to investigate the mediation role of Attitude Towards Entrepreneurship (ATE) on the relationship between psychological factors (i.e. Subjective Norms (SN), Perceived Behavior Control (PBC), Big-Five (BF) personality traits, Entrepreneurial Motivation (EM)), and Educational Factors (EF) with Entrepreneurial Intention (EI). This study was conducted among final year local students in the management field at five research-intensive universities in Malaysia which are the Universiti Putra Malaysia (UPM), Universiti Kebangsaan Malaysia (UKM), Universiti Teknologi Malaysia (UTM), Universiti Malaya (UM), and Universiti Sains Malaysia (USM). This study employed quantitative approach to address the research objectives. The quantitative data of 251 respondents were collected through questionnaires. Data was analysed through Structural Equation Modelling (SEM) using AMOS 22. Direct and indirect effects were calculated to test the endogenous and exogenous variables. The findings confirmed that BF personality traits, EM, PBC, SN, EF, and ATE, were positively related to EI. In addition, ATE mediated the relationship between BF personality traits, EM, PBC, SN, EF and EI. This study makes a novel academic and practical contribution to the field of entrepreneurship and makes a significant contribution to the body of knowledge. Finally, this research offers meaningful insight to the government and policy makers in their quest to encourage more students to elect entrepreneurship as a career of choice. However, this study is only limited to research-intensive universities in Malaysia.
  • Thumbnail Image
    Item
    Kesan latihan pemerkasaan usahawan terhadap kecerdasan emosi dan budaya usahawan
    (Universiti Teknologi Malaysia, 2019) Jaafar@Kamis, Jimisiah
    Entrepreneurship training for individuals and organizations is very important for the development of entrepreneurs. In order to produce quality human capital, the training should foster a sense of concern, self-efficacy and consciousness in making decisions when it comes to the changing of the world economy and the country in this post-global era. Based on the previous research, emotional intelligence among small entrepreneurs is low in the orientation of entrepreneurial culture. In addition to that, entrepreneurial culture is somewhat less applied in society today although the culture of entrepreneurship is very important in producing excellent business people. Therefore the objective of the study is to evaluate the impact of entrepreneurial empowerment on entrepreneurial emotional and cultural intelligence among entrepreneurs of small and medium enterprises (SME) of Johor Bahru district. This study uses the experimental study of pre-test and post-test experiments with an experimental group and a control group with thirty respondents representing each group. The research instrument used is the Bar-On’s Emotion Intelligence Questionnaire and Buerah’s Entrepreneurial Culture which is divided into five dimensions, namely intrapersonal, interpersonal, stress management, adaptability, and general mood. Meanwhile Buerah Entrepreneurial Culture Questionnaire is divided into two dimensions namely, attitude, and skill. Both groups were given the same questionnaires during pre-test and post-test but only respondents in the experimental group were given training for two hours each week for eight weeks in a row. The t-test for dependent and independent using Statistical Package for Social Sciences (SPSS) version 20 was used to analyze data. The findings have shown that there is a significant increase in the impact of entrepreneurial empowerment training on emotional intelligence and entrepreneurial culture between the mean value of pre-test and post-test for experimental groups and between experimental groups and control groups. However, there is no improvement in emotional intelligence and entrepreneurial culture of the control group. The findings of the study on the effect of entrepreneurial empowerment training on emotional intelligence indicate that self-adaptability has a higher score among experimental groups. Stress management and general mood have the most significant increase. Meanwhile the interpersonal and intrapersonal dimensions did not show significant improvement. In addition, the entrepreneurial culture of entrepreneurship and skill shows a significant increase. The implication of this study suggests that entrepreneurial empowerment training can enhance the level of emotional intelligence and entrepreneurial culture and should be part of entrepreneurial training.
  • Thumbnail Image
    Item
    The impact of emotional intelligence and organizational justice on organizational citizenship behaviour in Malaysian manufacturing sector
    (Universiti Teknologi Malaysia, 2020) Gan, Jen Ling
    The lack of organizational citizenship behaviour (OCB) in manufacturing industry has become a core issue in Malaysia. Emotional intelligence (EI) and organizational justice (OJ) are known as the factors that influence the exertion of OCB among employees. When OCB is lacking, other dysfunctional behaviour might appear among employees such as absenteeism. However, there are inadequate and inconsistent findings from past studies on the linkage between EI, OJ, and OCB. For instance, past researchers have never conducted studies on the new dimensions of OJ, namely temporal justice and spatial justice, in which it might affect the validity of their findings. In addition, not many studies are being done on the linkage between EI, OJ, and OCB simultaneously, nor there are any studies conducted on the mediating effect of OJ in the linkage between EI and OCB. Therefore, this study investigated the linkages between El, OJ, and OCB, as well as the mediating effect of OJ, to provide some empirical and operational contributions. A total of 345 employees in Negeri Sembilan's manufacturing companies were chosen through multi-stage sampling method. EI was measured by using Wong and Law EI Scales (WLEIS), while OJ was measured using Colquitt as well as Usmani and Jamal OJ Inventory (OJI). Subsequently OCB was measured using Lee and Allen two-factor dimensional scales of OCB. Data was analysed using Smart Partial Least Square (PLS) version 3.0, where bootstrapping technique was used to investigate the mediating effect of OJ on the relationship between EI and OCB. Findings indicated that there are significant impacts of EI on OJ and OCB while, OJ has significant impact on OCB as well. After the process of bootstrapping, significant mediating effect of OJ was found in the relationship between El and OCB. This study provides theoretical contribution by introducing OJ as intervening variable in the relationship between El and OCB. This implies that workers who are emotionally intelligent, will perceive OJ positively, and this will in turn improve employees' OCB. The findings support the concept of the selected underpinning theory, namely Social Cognitive Theory, in which the three variables are interrelated. As for the practical contributions, the findings provided an insight to policy makers of organizations in enhancing OCB among managerial and non-managerial staffs. The findings may be used as a big picture to comprehend the different mediating effects of OJ dimensions among managerial and non-managerial staffs, where it was found that OJ dimensions had stronger mediating effects on non- managerial staffs.