The effects of individual market orientation, personality, emotional intelligence and commitment on banks' employee performance

Sendaro, Abdallah Ally

The effects of individual market orientation, personality, emotional intelligence and commitment on banks' employee performance

dc.contributor.author	Sendaro, Abdallah Ally
dc.date.accessioned	2023-04-11T00:27:50Z
dc.date.available	2023-04-11T00:27:50Z
dc.date.issued	2018
dc.description	Thesis (Ph.D (Management))
dc.description.abstract	Numerous scholars and researchers have claimed that market orientation can result into higher performance. However, limited empirical research has been conducted on individual factors that predict market orientation. Therefore, this study investigated conscientiousness, agreeableness, neuroticism, emotional intelligence and commitment as the antecedents to market-oriented behaviour of non-managerial employees with mediating role towards their performance of banking industry in Zanzibar. Theories of self-efficacy and expectancy are applied to underpin the study due to lack of strong and mature theories in the market orientation domain to support a complex model that include mediation, providing hints on the variables to be studied as well as their logical flow. The choice of study setting is due to poor productivity, performance and limited application of marketing among bank employees. Purposive and convenient sampling techniques were applied to collect data, reaching 165 usable responses. Structural Equation Modeling was performed using SmartPLS 3.2.6 software, while descriptive statistics were analysed using SPSS. The results confirm that conscientiousness, agreeableness, commitment and emotional intelligence are predictors of market-oriented behavior, with individual market orientation mediates the relationship between these variables towards performance. However, neuroticism was found to have no relationship towards individual market orientation or performance and have no mediating function either. Findings of the study will enable banks to use the model to improve market-oriented behaviour and performance among non-managerial employees from all departments. However, the study is limited to cross-sectional design to test mediation and self-reporting questionnaire that create sense of biased response including the use of reflective construct that possibly reduce content validity. Therefore, it is suggested that future studies should apply longitudinal design, which is better suit for investigating mediation effects. The use supervisors’ rating questionnaires to reduce respondents’ biasness and combination of reflective and formative constructs to maintain content validity may also overcome these limitations
dc.description.sponsorship	Faculty of Management
dc.identifier.uri	http://openscience.utm.my/handle/123456789/82
dc.language.iso	en
dc.publisher	Universiti Teknologi Malaysia
dc.subject	Management
dc.title	The effects of individual market orientation, personality, emotional intelligence and commitment on banks' employee performance
dc.type	Thesis
dc.type	Dataset